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PostHeaderIcon Wardrobe Consultant vs. Good Friend Fashionista

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A cashier in Safeway noticed my zipper-like bracelet and asked if I was an artist.  I said "no, I'm a wardrobe consultant." Then she said: "Oh, you're a stylist and you dress celebrities, right?"  I said,  "no, I work with real people, people like you."

Then I realized a lot of people think about my service as a luxury only celebrities can afford. Why waste money on such a frivolous service when you can have a good friend fashionista do the same for free? 
The media has planted a strong stereotype of the celebrity stylist in people's heads, and the profession of image consultant, or more narrowly, of wardrobe consultant, is often misunderstood.

So what does a wardrobe consultant really do? 
A wardrobe consultant solves problems. To give you a better idea, take a look at some real client scenarios.

1. I do a lot of public speaking. I want to look professional and confident but I don't want to wear a classic suit because it doesn't go with my personality.

2. I just turned 50 and even though my size hasn't changed, the clothing I have doesn't fit the way it used to. I don't want to shop in the juniors department but I don't want to look matronly, either. 

3. I recently lost a lot of weight and nothing from my closet fits anymore. I also feel something more than my body has changed, and I want this positive change to be reflected in my clothes.

4. My career is taking off and I want this success to be projected in my image.

5. I have been recently promoted to a manager's position in my department, where I'm the youngest. I want my image to project authority and professionalism, but showing my personality and youth is equally important to me.

6. I'm a massage therapist and yoga instructor and I wear mostly yoga clothes. I want to be known as a beautiful young woman and successful entrepreneur.

7. I have a well-established career, grown kids and I finally have time for myself. I want to travel, date, and enjoy life to the fullest. I want my image to be in tune with how I feel now:  hip, youthful and happy.
These are just a few situations where a wardrobe consultant can help. Still, you might ask: why hire a wardrobe consultant when that good friend fashionista can help for free?  Maybe a friend with a fabulous sense of fashion can help you to become more stylish, but to really make a change, one has to start from the inside.
“Fashion comes from outside, style comes from within,” says a story in Psychology Today. Since psychology has always been one of my top interests and I have done extensive coursework in this field, my style assessment is psychology based. No matter what the clients goals are, I never skip this part because a big part of success depends on the right start. 
How does style assessment work?  Clients are assigned homework, which involves answering questions about themselves and doing some activities. At our first appointment, we have a discussion based on the homework. Since image is visual, we also use photos and home objects to create a vivid and clear picture of the “dream you."  

If you have worked with a financial advisor, you know that if you don't assess where you are now and where you want to go with your finances, the real results won't come. The same goes with your image – you need to be very clear about where you are, who you are, and where you want to be.  This is the most critical step in starting off right.

Existing wardrobe evaluation, closet editing and/ or shopping come later, but the image we create in the first appointment will be carried through all other sessions as our main referral point. We also create a "style recipe" to illustrate that image in words.
It doesn't matter what we want to achieve in life, we all know it doesn't happen over night. It is a process that involves some ups and downs. If you have a professional to guide you through this process, the results are achieved faster, with fewer mistakes.

Believe it or not, it will save a lot of money, too. A good friend fashionista can serve you as a great support, but if you're really serious about achieving results working with a professional is always a better choice. And remember: “whatever else it is, style is optimism made visible. Style presumes that you are a person of interest, that the world is a place of interest, that life is worth making the effort for." ~ Hara Estroff Marano

As a freelance wardrobe consultant, Diana Placiakiene, AICI, MBA, works with men and women who are looking to advance their professional and personal image. Most of her clients are professionals who want to take their business to the next level. In her practice Diana combines her business skills, understanding of human psychology, natural visual talents, and passion for fashion to help people have more ease, fun and success.

To contact Diana, send e-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it . You can also find her though:
www.facebook.com/pages/ispeakstyle/170261188958; and

Last Updated (Thursday, 23 June 2011 00:57)



0 #4 2010-05-25 20:56
Great article! Great to educate people on what you really do and how it can change their lives!
0 #3 2010-05-23 14:18
It's so true that often life marches on and wardrobe lags behind. Sometimes we need a critical eye of a professional to notice " the mismatch". Well done, Diana.
0 #2 2010-05-21 22:22
What a great article! I can not tell you how much you have helped me. It is liberating to be able to express my self and shop with confidence.
Gina Cafarelli
0 #1 2010-05-20 16:44
I love this article! I found it helpful (& FUN) to work with you. I am feeling more free and confident in the wardrobe choices I am making and looking great! Thank you.
chris arcucci

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